How to Sell on Noon: Requirements, Fees and Fulfilment for UAE and Saudi Brands
What you need to become a Noon seller in the UAE or Saudi Arabia: documents, registration steps, FBN vs FBP, referral fees by category and how payouts work.
D2C.ae
Business
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8 minute read
Noon is one of the main online marketplaces in the UAE and Saudi Arabia, and it also operates in Egypt. For a brand, it offers ready demand and a trusted checkout in exchange for a referral fee on each sale.
This guide covers what Noon asks for before you can sell, how registration works, the two fulfilment models, the fees and how you get paid. The details come from the Noon Seller Help Center as of November 2026. Fees and policies change, so check the current pages before you list.
Quick answer
To sell on Noon in the UAE or Saudi Arabia you need a valid trade license or commercial registration that covers selling, an identity document for the owner or authorized person, and a company bank account. Registration and listing are free. You then choose between Fulfilled by Noon (FBN), where Noon stores and ships your stock, and Fulfilled by Partner (FBP), where you hold the stock. Noon charges a referral fee that depends on the product category and pays sellers through weekly statements.
1. Who can sell on Noon
Noon registers sellers in three categories:
Local seller: your business is registered in the country where you want to sell
International seller: your business is registered in another country
Individual seller: available in Egypt only
Local sellers need a valid trade license or commercial registration issued in that country. Noon says the license must include at least one of these activities: sales, trading, manufacturing, or distribution and wholesale.
2. Documents you need
In the UAE
A valid trade license. Noon states that a trade license is mandatory for sellers in the UAE, and its documents page asks for at least 15 days of validity remaining
Emirates ID or passport
Your Tax Registration Number and VAT certificate if you are VAT registered. Sellers who are not registered can choose the Non-VAT option
Company bank details, shown by a cancelled cheque, a bank statement or a bank letter. The beneficiary name must match the company name on the trade license
If you do not have a license yet, our guide to getting an e-commerce license in Dubai explains the options.
In Saudi Arabia
A valid commercial registration that authorizes trading or e-commerce. Noon notes that freelance certificates are no longer accepted for new seller registrations in Saudi Arabia
Saudi national ID, Iqama or passport
VAT details if registered, and company bank details as above
3. How registration works
Noon describes registration in three stages:
Create an organization ID with your email and phone number
Create your store in Seller Lab, the seller portal. You choose the country, add a store name in English and Arabic and upload your trade license
Add tax, identity and bank details, sign the terms and submit the legal entity for approval
Each trade license can back one legal entity, and Noon does not allow the same documents to be used for more than one account.
4. FBN vs FBP
Fulfilled by Noon
With FBN, also called Noon Express, you send stock to Noon's warehouses with an advance shipping notice. Noon stores the products, delivers the orders and handles the logistics.
Fulfilled by Partner
With FBP you keep the stock in your own warehouse and list the available quantity for each product. It includes direct ship and direct delivery options.
How to decide
FBN suits products that sell steadily, because stock sitting in a warehouse costs money and non-saleable items carry a storage fee. FBP suits slower lines, bulky items and brands that already run their own fulfilment. Many sellers use both across different products.
5. What Noon charges
Creating an account and listing products is free. Noon earns a referral fee on each item sold, set as a percentage of the selling price by category. Fees are stated before VAT.
Examples from Noon's FBP fee table for the UAE, applicable from 10 September 2026:
Apparel and footwear: 27%
Bags other than travel luggage: 25%
Home decor, kitchen and dining, bath and bedding: 15%
Fragrance: 14%
Beauty, hair and personal care: 8% up to AED 50 and 15% above it
Toys: 14%
Food and beverages: 9%
Laptops and desktops: 6.5%
A minimum referral fee of AED 1 applies per item, and the table lists exceptions within categories. Saudi Arabia and FBN have their own fee pages.
Other charges can apply depending on the model and what happens to the order. They include outbound logistics fees, storage fees for non-saleable stock, a return administration fee and a cancellation fee when the seller cancels an order. Check these against your margins before you set prices.
6. How you get paid
Noon issues payment statements weekly in Seller Lab. For a bank account in the local currency, the payout threshold is AED 100 in the UAE or SAR 100 in Saudi Arabia. For an account in another currency it is 1,000. Noon says payments reach the bank within 1 to 2 business days of the due date, with possible delays around holidays.
Fees and commissions are deducted automatically from the first sale.
7. Advertising and growth
Seller Lab includes marketing tools, and Noon runs sponsored product ads through its Ad Manager. Treat ad spend as another cost per order and track profit after referral fees, logistics and ads.
Listing quality still does most of the work. Clear titles, complete attributes, good images and Arabic content help products appear in search and convert.
8. Noon alongside your own store
Most brands we speak to use a marketplace for reach and their own store for margin, customer data and repeat purchase. The two need a shared plan for pricing and product range so they support each other. Our comparison of marketplace vs own website for UAE brands goes through the trade-offs.
Final thoughts
Selling on Noon is simple to start if your license, tax and bank documents are in order. The harder part is pricing. Work out the referral fee, logistics and ad costs for each product before you list it, and review the weekly statements to see what you keep.
Related reading: what D2C means for UAE and GCC brands, break-even ROAS for GCC brands and Tabby vs Tamara for merchants.
Need help with Noon and Amazon?
D2C.ae manages listings, ads and pricing on Noon, Amazon.ae and Amazon.sa through our marketplace management service. Book a free growth audit.
FAQ
Can I sell on Noon without a trade license?
No. Noon states that a valid trade license is mandatory for sellers in the UAE. In Saudi Arabia you need a commercial registration that authorizes trading or e-commerce.
How much does it cost to sell on Noon?
Registration and listing are free. Noon charges a referral fee per item that depends on the category. In its UAE FBP fee table from September 2026, examples range from 6.5% for laptops to 27% for apparel and footwear.
What is the difference between FBN and FBP on Noon?
With Fulfilled by Noon, your stock is stored in Noon's warehouses and Noon delivers the orders. With Fulfilled by Partner, you store the stock yourself.
How often does Noon pay sellers?
Noon issues payment statements weekly. Payouts are made once earnings pass the threshold of AED 100 or SAR 100 for local currency bank accounts.
